Lembah Bujang

About Lembah Bujang Initiative

Lembah Bujang is rich with heritage and culture. This initiative celebrates traditional crafts like Batik Tanah and promotes community-based entrepreneurship through a digital platform. Led by Prof. Dr. Razamin Ramli and supported by strategic partners from UUM, we aim to empower locals through sustainable heritage tourism and innovation.

Our Story Since 1990

It began with a whisper of the earth

In the quiet valleys of Kedah, stories were buried beneath the soil, the lost civilizations, clay crafts, ancient trades. Since 1990, locals rose to protect the heritage.

Hands of soil, hearts of gold

The community shaped batik with earth, voices with rhythm, and homes with stories. They didn’t just preserve tradition, they lived it.

When the scholars joined the dream

Recognizing the need for community empowerment, KUSPEL work with academia to build a future where heritage supports innovation.

From clay to future

From clay to a symbol of resilience, Lembah Bujang’s craft carries culture, memory, and imagination into the future. Through empowerment and innovation, heritage becomes hope.

Our Team

Prof. Dr. Razamin Ramli

Project Leader

Dr. Asmidar Alwi

Dr. Adzira Hussin

Assoc. Prof. Dr. Norazura Ahmad

Assoc. Prof. Dr. Syamsul Bahrin Zaibon

Assoc. Prof. Dr. Adzrool Idzwan Ismail

Dr. Aamir Adeeb Abdul Rahim

Strategic Partners

Koperasi Usahawan Pelancongan Lembah Bujang (KUSPEL)

Leading community-based tourism efforts by empowering local artisans, homestay operators, and guides to sustain Lembah Bujang’s legacy through enterprise and heritage stewardship.

Lembah Bujang Initiative